Brand design
ruschild
"(a) keyboard & isloation"

Born out of the COVID-19 pandemic, ruschild found solace in electronic music production as a way to channel their darkest emotions. They sum up their art with the phrase "(a) keyboard & isolation." Here, "keyboard" plays on both the keys of a digital piano and the keys of the laptop where the music came to life. "Isolation" reflects their emotional state and the reality of the pandemic’s lockdowns.
Icon: Fake smile with 'x' eyes representing death
Customer Artist name font: blur, out of focus, nauseating 
Opposite colours represent mixed emotions. Polarising colour combination that cause a glow affect; representing night life lights 
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