Brand Refresh
GREEND & CLEANED
GREEND & CLEANED
GREEND & CLEANED had the beginnings of a visual identity, centred on a water drop and leaf logo, but needed a more cohesive system to support the brand across applications. I refreshed the existing concept into a polished, flexible identity that retains its recognisable elements while better reflecting the business’s environmentally conscious approach and warm, upbeat energy. The new system brings together a refined logo, colour palette, typography and custom illustrations, with pink retained as a key brand accent.
Logo
The logo was refined into a cleaner, more versatile mark that feels crisp at every scale. I removed the original gradients and introduced cooler, more contemporary tones, using pink as an accent rather than within the logo itself to give the mark stronger contrast and presence.
The logo was refined into a cleaner, more versatile mark that feels crisp at every scale. I removed the original gradients and introduced cooler, more contemporary tones, using pink as an accent rather than within the logo itself to give the mark stronger contrast and presence.
The water drop was given subtle depth through a light-blue highlight, while the leaves were redrawn and repositioned to follow the form more naturally. This creates a balanced circular composition that works especially well across profile-image formats. A bolder, more legible wordmark improves small-scale recognition, while the curved arrangement and directional leaves guide the eye towards the business name.
Colour Palette
The palette combines cool green and blue tones to convey freshness, cleanliness and the brand’s eco-conscious values. Soft pink brings warmth, care and vibrancy to the system, reflecting the clients’ personalities without overpowering the core identity. A muted off-white background keeps applications light, approachable and polished.
The palette combines cool green and blue tones to convey freshness, cleanliness and the brand’s eco-conscious values. Soft pink brings warmth, care and vibrancy to the system, reflecting the clients’ personalities without overpowering the core identity. A muted off-white background keeps applications light, approachable and polished.
Illustrations
Custom illustrations add an expressive layer to the identity and prevent the brand from feeling overly clinical. The botanical vine and flowers represent eco-friendly care and femininity, while the bubble forms reference cleaning and freshness. Used together, they reinforce the brand’s core message: environmentally conscious cleaning with personality.
Custom illustrations add an expressive layer to the identity and prevent the brand from feeling overly clinical. The botanical vine and flowers represent eco-friendly care and femininity, while the bubble forms reference cleaning and freshness. Used together, they reinforce the brand’s core message: environmentally conscious cleaning with personality.
Typography
Area was selected for its clean, highly legible character. Its contemporary forms create a professional foundation for the identity, while the contrast between Regular and Extra Bold weights gives the brand flexibility across headings, body copy and digital applications.
Social Media Assets
I developed a Facebook banner and Meta ad concept to show how the refreshed identity could work across social media. The banner introduces GREEND & CLEANED through its core value line and illustration system, with botanical and bubble elements meeting in the centre to bring the ideas of green and clean together.
The ad concept translates the same visual language into a clear, engaging format. The selected image tells the story immediately, with the cleaning gloves and bottle reflecting the brand’s green and blue palette. Rounded copy panels reference the softness of bubbles and suds, while custom illustrations add energy and recognition. Pink is reserved for the call to action, creating a strong focal point and carrying through the brand’s warm, vibrant personality.
Vehicle branding
The vehicle mockup extends this same visual language into a high-visibility application, showing how the refined logo, colour palette and illustrations can create a cohesive, recognisable presence on the road.
