Email Redesign
Blinq
Following Blinq’s rebrand, I refreshed its email experience to bring it in line with the current product and brand. The existing emails had become visually dated and lacked a consistent design system, resulting in layouts that felt crowded, uneven and less clearly structured.
I developed a flexible email design system using Blinq’s new brand guidelines, then redesigned the existing email suite around clarity, consistency and scale.
Space and clarity
More breathing room and considered layout structure make the emails easier to read without feeling crowded or overwhelming/
More breathing room and considered layout structure make the emails easier to read without feeling crowded or overwhelming/
Visual hierarchy
Typography, imagery and CTAs are arranged to guide attention through each email and make key actions clear.
Typography, imagery and CTAs are arranged to guide attention through each email and make key actions clear.
A product-led system
Card-based modules reflect Blinq’s digital business card product. Stacked card layouts are used where appropriate to create a familiar, flexible pattern.
Card-based modules reflect Blinq’s digital business card product. Stacked card layouts are used where appropriate to create a familiar, flexible pattern.
Consistency and scale
A reusable system of spacing, alignment and layout patterns creates a more polished experience and makes future emails easier to design.
A reusable system of spacing, alignment and layout patterns creates a more polished experience and makes future emails easier to design.
Brand expression
Bold headers and footers bring through Blinq’s refreshed identity, with colour used carefully to keep each email distinctive without becoming too loud or busy.
Bold headers and footers bring through Blinq’s refreshed identity, with colour used carefully to keep each email distinctive without becoming too loud or busy.
